Are you too busy to get clients? Getting clients is a priority in business, isn’t it?
Many entrepreneurs and business owners are so busy working in their business, coordinating projects and people, developing the perfect website or brochure, that they have no time left for sales and marketing. Then they start wondering why running their business becomes such a struggle. Is getting new clients, increasing client-retention, generating higher revenues and profits is important to you?
Myriam Callegarin one of the 360 Entrepreneurship speaker is sharing three steps that you can take immediately, meaning now, today to get there. Myriam is specialized in coaching global executives, entrepreneurs and small business owners to create a profitable, sustainable and fulfilling business.
Are you ready to take the 3 steps to find time to get clients?
1. Recognize selling as a top priority
If you don’t recognize and truly accept that selling is a top priority in your business, you’ll never find the time for it.
If you find yourself saying: “I’m not doing it for the money”, or if you are afraid of “disturbing” people, it’s time to start seriously thinking about your relationship both with yourself and with money.
When you don’t sell, you don’t only harm your own business: you give clients a disservice. Just to give you the picture: How would you feel if your car broke down, and all mechanics ran away to hide themselves, because they are afraid of offering to repair your car?
2. Make space for marketing and sales
Once you make selling a priority, it’s time to create some space for your marketing and sales activities.
Start by setting aside 1 hour each day to contact prospective clients, listen to them, propose ways to serve them. Then you can add another hour each day to write blog posts and articles, to be active in relevant internet forums. Make it a habit to attend at least one networking event each month. As a result, you will for sure increase your revenues you will feel energized by the increased interaction.
How many new clients do you want to acquire? What marketing and sales activities do you need in order to achieve that? How much time do you need to set aside for your networking, marketing and sales activities each day, week or month? Answer these questions to find out how much space you need to create to acquire new clients (or re-acquire past ones).
3. Create a support structure
Now that you have allocated x-hours for your networking, marketing and sales activities, it’s time to make it work. In order to be able to be focused and effective during your “marketing and sales time”, you need the right support:
A. A clear strategy and plan of your networking, marketing and sales activities over the next 6 to 12 months.
B. Set up systems and automations, so you can leverage your networking activities and follow up with prospects, for example through autoresponders. This is something you do one time, and then it works for you even when you’re on holiday. There are several different systems you can create, just find what suits you best.
C. An efficient team of people who takes care of all other tasks that do not belong to your core business activities, that you don’t enjoy doing, or that you are not good at. – Sure, that’s an investment: Even if you think it’s cheaper if you do everything yourself, how much does it actually cost you if you spend hours on those tasks, instead of using that precious time to acquire new clients?
Summing it up
Getting clients is a matter of mindset, planning and consistent action. Yes, this may require that you leave your comfort zone, meaning that you start doing things that you don’t feel totally comfortable with in the beginning.
The secret in this is knowing WHY you do it. Let this be your strongest motivator!
Contact Myriam and her company Effective Actions to find out more!
What’s your biggest challenge when it comes to finding new clients?